superbloom
new arrivals
summer
dresses
mangolia
tops
Welcome To
ELARA
We ELARA with a clear vision: to transcend trends, and instead design future vintage pieces that would be loved for seasons to come.
We Can Create a revolution. together,
Our story
Inspiring women to cherish themselves and our planet
Built on a foundation of environmental consciousness and driven by a sense of self-empowerment, we create timeless products that pay homage to the beauty of femininity.
Our values
Our love for mother earth drives us to operate in harmony with nature.
We place eco-friendliness over mass production, using consciously sourced natural fibres while ensuring we work to replenish the resources that we use.
Magnolia
Dreamy summer
Inspired by an endless summer and the languid summer afternoons spent by the sea, where the sun’s rays illuminate the evening sky. Magnolia is dreamy & carefree; she’s delicate and feminine, playful and angelic; like postcards from summer’s past, she’s nostalgic yet with the excitement of something new.
New collection is coming!
Sonnet Collection
Invite romance into your wardrobe with our latest collection, Sonnet. Lightweight separates are artfully fashioned from merino wool, cashmere and cotton jersey. Evoking a sense of undone elegance with gold accents, bespoke prints and flattering silhouettes - magic is found in the finer details of this collection.
Shop the look
Shop the look
Press & Media
As featured in
Made for weekends (and compliments), this memorable maxi is fitted under the bust with a plunging neckline, sweet cap sleeves and desert floral print. This one's not for the faint-hearted. Oh, and did we mention the pockets?
This is a demo store. You can purchase products like this from Auguste the Label.
Prefer to try things on? Visit us in store
Brisbane Boutique
- Address: 4b/39 James St, Fortitude Valley QLD 4006
- Phone: (07) 3854 0253
- Hours: Monday - Saturday 9:30am - 5pmSunday 10am - 4pm
Prefer to try things on? Visit us in store
Byron Bay Boutique
- Address: 7/15-19 Fletcher St, Byron Bay NSW 2481
- Phone: (02) 6680 7642
- Hours: Monday - Saturday 9:30am - 5pm
Sunday 10am - 4pm
Join us
@ELARA
